28 Nov 2008 | Yahoo! Europe to lose managing director
Yahoo! Europe is to get its third boss in less than two years when Toby Coppel leaves the troubled internet giant in early 2009.

16 Oct 2008 | Does Advertising Matter?
Does advertising matter? Just ask the Obama campaign.

10 Oct 2008 | Obama spends millions on half-hour primetime ad
Presidential hopeful Barack Obama has spent millions of dollars to show a 30-minute long campaign infomercial on primetime network television on October 27, less than a week before Election Day.

1 Oct 2008 | Uefa Cup to become Europa League from next season
The Uefa Cup will be rebranded as the Uefa Europa League next season in a revamp by European football's governing body that will expand the competition and present the chance for one brand to become headline sponsor.

1 Oct 2008 | Barclaycard signals strategic shift with fresh logo
Barclaycard is introducing a new logo and global visual identity as it tries to accelerate the transition of perception of the brand from the traditional plastic card to a wider payments company.

16 Aug 2008 | The Coca-Cola hires ATTIK for 2010 FIFA World Cup and Christmas work
Coca-Cola has hired branding agency ATTIK to handle brand identity for its sponsorship of the 2010 FIFA World Cup, which will be hosted in South Africa

5 Aug 2008 | McDonald's plays down Beijing Olympics sponsorship in UK
McDonald's is not exploiting its multimillion-pound global Olympic sponsorship in the UK, prompting suggestions that it does not want the British public to associate it with the controversy surrounding the Beijing event.

1 Aug 2008 | New search engine Cuil plans to break Google monopoly
The hunt for information on the internet has been synonymous with Google. The search engine has maintained a clear lead over Yahoo and Microsoft, the number two and three players, respectively, in web search.

30 Jul 2008 | Blinkx launches web TV aggregator
Blinkx, the video search engine, is launching a service that brings together all the British TV shows legally available free of charge on the web.

14 Jul 2008 | Bellwether reports biggest cuts to marketing budgets since 9/11
Marketing budgets have been revised down for the third consecutive quarter, and to the greatest extent since the 9/11 terrorist attacks in 2001, as the doom and gloom pervading the industry builds momentum, according to the latest IPA Bellwether report.

7 Jul 2008 | Chimney Branding in “ Logistics Park Varna” by Max Effect
This is the first outdoor advertising of its kind in Bulgaria to be installed on a chimney of said height.
Max Effect was the company responsible for the installation of advertising materials on a 80 meters high chimney.

23 Jun 2008 | Internet Advertising Set To Overtake TV Advertising
As the internet bandwagon rolls on there are signs of marketing companies switching from traditional TV advertising in the UK to online paid searches, such as Google Adwords.

6 Jun 2008 | Big Brother 9 launch pulls in 5.4m for Channel 4
'Big Brother 9' drew 5.4m viewers as it kicked off last night by bringing a couple into the house for the first time, and subjecting them to a twist -- they must pretend not to know each other.

5 Jun 2008 | Schwarzenegger fights climate change with Together US launch
California governor and 'Terminator' actor Arnold Schwarzenegger is following in the footsteps of Tony Blair by lending his support to anti-climate change campaign Together as it launches in the US.

21 May 2008 | Max Effect will participate at the International Television Festival for News Programs and Documentaries - Mediamixx
The category is "TV News Programs and Documentaries" with the movie "The Bulgarian Coast"

13 May 2008 | Top 50 Loved brands
McDonald's tops hated brands poll, while Beckam and Katona most loathed celebs

9 May 2008 | New ad for Absolut by TBWA- "Absolut dissection'"
US ad agency TBWA/Chiat Day, New York has produced a 45-second spot for Swedish vodka brand Absolut based on a recent print campaign.

6 May 2008 | Yahoo! hit after Microsoft walks away from deal
Yahoo! shares fell by 15% after Microsoft walked away from its $44.6bn deal to buy the company.

15 Apr 2008 | Audi - Engine
Ad spot of the new "Audi RS6"

7 Apr 2008 | Microsoft gives Yahoo! three-week bid agreement deadline
Microsoft has written to Yahoo! to say that it plans to launch a hostile takeover bid if the company does not agree to a merger within the next three weeks.

28 Mar 2008 | Advertising v reality in the packaged food business
On stuff that looks really good, until you open the box....

24 Mar 2008 | Middlesea Insurance launches new advertising campaign
Middlesea Insurance has launched a new advertising campaign that focuses on the close and loyal relationship between the company’s customers and the quality of its leading products.

19 Mar 2008 | It should not remain without attention. Your voice is very necessary!
Our opinion, that the person who has made it, seriously is sick and socially dangerous, therefore itself should sit on a circuit.

13 Mar 2008 | Advertising Spot - Awareness test
Watch very carefully.

10 Mar 2008 | The bulgarian economic boom has complemented the advertising industry
The economic boom, new technologies and the maturing of the market are all contributing to new challenges for advertising companies in the Bulgarian region. International media houses offer global standards of professionalism, but delivering the same is not as easy as it may seem. High expectations from clients and cut-throat competition in the market creates conditions that call for new strategies by advertising companies. Boyan Georgiev, Managing Director of Max Effect - Complete Advertising and Branding Solutions, talks to "Advertising Magazine" about the challenges ahead for advertisers in the region.

7 Mar 2008 | Girls Aloud sign up for low-calorie Kit Kat advertisings
Pop group Girls Aloud have signed a deal with Kit Kat to front a multimillion-pound ad campaign for a new low-calorie version of the Nestle Rowntree chocolate bar.

4 Mar 2008 | GCap shares leap as Global makes final £370m offer
Shares in GCap jumped by almost 13% this morning after Global Radio made what it is calling a third and 'final' offer for the Capital Radio and Classic FM owner at 225p a share in cash, conditional on the recommendation of the board.

28 Feb 2008 | Coca-Cola videogame
Coca Cola GB is to debut its online ad, "videogame", in the UK next month to promote its "Coke side of life" theme.

19 Feb 2008 | “Positive outlook” for radio advertising
Advertising revenues for commercial radio are showing clear signs of recovery with the outlook appearing positive for the sector, according to a new report from media strategy and research company, Human Capital.

13 Feb 2008 | Olympics hit by Spielberg protest over China
The Beijing Olympics have suffered a PR blow in the run up to this summer's games after film director Steven Spielberg withdrew from his role as an artistic adviser in protest over China's policy on the conflict in Sudan's Darfur region.
Spielberg's announcement has attracted widespread press coverage, drawing attention to China and the Darfur crisis.

6 Feb 2008 | Max Effect is a full member of the Bulgarian Web Association
It's an award not only for Max Effect, but for all company's clients

11 Jan 2008 | Russian government proposes total ban on tobacco advertising
Russia's Cabinet on Thursday called for a total ban on tobacco advertising in the country, where smoking is one of the worst public health problems, Russian news agencies reported.

10 Jan 2008 | Sarkozy to ban advertising from state television
· Critics say move will help president's media friends
· Advisers study BBC model in drive to improve quality

4 Jan 2008 | Logos that became legends Icons from the world of advertising
Lacoste was willing to go to court to protect its 'alligator' in a copyright battle – with a dental practice. Such is the value placed on the most famous logos. By Mark Hughes
Published: 04 January 2008

19 Dec 2007 | BULGARIA'S CAPITAL TO PUT ADVERTISING IN ORDER
A new regulation to put outdoor advertising in order, would be introduced in Sofia from 2008, Bulgaria's Dnevnik daily said.

14 Dec 2007 | Google develops Wikipedia rival
Google espouses that bylined entries will 'help users make better use of Web content'

26 Nov 2007 | An advertising success
If customer profile is any indication of service provider’s accomplishment, then Hajji Hayat Mohamad Bhat, proprietor M/S Helpline Advertising Services deserve a pat or two for running his advertising business successfully.

22 Nov 2007 | Luxx goes online with The Times
Times Media has launched an electronic version of its new upmarket luxury magazine, Luxx.

9 Nov 2007 | Guinness to debut £10m domino toppling ad
Guinness is to debut its £10m Abbott Mead Vickers BBDO-created TV ad tonight, directed by Nicolai Fuglsig, the creator of Sony Bravia 'balls' ad, and involves a giant domino-toppling spectacle set in a rural Argentinian village.

25 Oct 2007 | Google steps up TV advertising push
Google has inked a deal with Nielsen to provide viewer data to the Google TV Ads service.

23 Oct 2007 | Leo Burnett's Creativity Added Up
One day adman Leo Burnett ran out of cigarettes at a meeting for his agency's Marlboro account.

16 Oct 2007 | Max Effect at BalPex - Balkan Property Exhibition
Our company was the only one "project management" exhibitor.

15 Oct 2007 | Max Effect has finished the 2007 Advertising Campaign for “Bingo Mustang”
In 3 scenes one can see how dangerous life could be.

11 Oct 2007 | Google moves to turn YouTube clips into advertising cash
Google has begun allowing advertisers to "embed" clips from YouTube into their promotional messages, a sign of the search company's strategy to make money from its video streaming arm.

9 Oct 2007 | LG calls media review in Europe
LG Electronics is to review its pan-European media account as part of a broader rethink of its global marketing agencies.

1 Oct 2007 | Online ads save UK from slump
Internet advertising broke through the £1.3bn barrier in the first half of 2007, preventing the UK advertising industry from slipping into recession.

26 Sep 2007 | ITV shortlists five agencies for £20m ad account
ITV has shortlisted Bartle Bogle Hegarty, Mother, DDB, Beattie McGuinness Bungay and Dare for its £20m advertising account.

25 Sep 2007 | Fury over murderer Huntley's page on Facebook
Facebook is under the spotlight again after it was revealed that child killer Ian Huntley has his own page on the social networking site, which has also spawned a group calling for his removal.

19 Sep 2007 | Ogilvy's Berndt heads for Google
Andy Berndt, Ogilvy & Mather's co-president of its New York office, has left the agency to join Google as managing director of its Creative Lab division, where he will head up a global marketing division.

12 Sep 2007 | Yahoo! and Bebo sign advertising partnership
Yahoo! has signed a deal with social networking website Bebo to sell the majority of Bebo's display advertising in the UK and Ireland.

8 Sep 2007 | Exposed: Digital camera blonde who became Facebook phenomenon is an X-rated model
The digital camera blonde who attracted thousands of admirers on Facebook has been exposed - she is nothing more than a pretty advert for a porn site.

5 Sep 2007 | eBay experiments with live TV commercial
The latest eBay campaign features 10-second commercials using real-time auction listings with a live feed direct from the eBay website.

2 Sep 2007 | YouTube Wins Favor with UK Artists
YouTube's deal with the MCPS-PRS alliance, the nonprofit music royalty society that represents the UK artists, is the first of its kind beyond U.S. borders.

31 Aug 2007 | All Blacks go back to grassroots in Adidas campaig
Adidas is launching a second global TV campaign featuring the All Blacks to tie in with this year's Rugby World Cup, using the idea of a field made from turf from the hometown of every player to have ever played for the team.

30 Aug 2007 | WPP invests in Chinese MySpace company
WPP has invested in the Chinese venture capital company that is leading the launch of MySpace in China.

28 Aug 2007 | Harry Potter pushes cinema attendances to record high
Harry Potter, Homer Simpson, John McClane and Optimus Prime have all helped push up July cinema admissions to their highest level since records began in the 1960s.

27 Aug 2007 | People turn their backs on TV phone-ins
Four-fifths of the public say they will not enter a TV phone-in competition again, according to a poll commissioned by the Edinburgh TV Festival.

25 Aug 2007 | *
Four-fifths of the public say they will not enter a TV phone-in competition again, according to a poll commissioned by the Edinburgh TV Festival.

23 Aug 2007 | Choice FM targets Notting Hill Carnival with gun crime ad
Choice FM is launching a hard-hitting TV and cinema campaign, featuring a bullet travelling through inanimate objects in slow motion, as part of its wider campaign against gun crime.

21 Aug 2007 | Nokia hires ex Tory marketer Will Harris
Nokia has appointed former Conservative Party marketer Will Harris as its first dedicated UK marketing director, Marketing can exclusively reveal.

21 Aug 2007 | Discovery to nurse hangovers at Edinburgh TV festival
Delegates attending this weekend's The Media Guardian Edinburgh International Television Festival will drink an average of 20 units of alcohol and party into the early morning, according to research from Discovery Networks UK.

20 Aug 2007 | Billboards Go Digital
Newspaper advertising is already under siege from sliding circulation, the loss of key department store advertisers and online competitors like Craigslist. But now there's another daunting challenge lurking on the horizon: billboard companies.

20 Aug 2007 | Fashion and Advertising
Fashion and Advertising offers hardworking, incisive and comprehensive advice on all aspects of the genre. Image portfolios combined with the photographers’ comments on what has influenced their signature styles introduce readers to the aesthetics of fashion and advertising photography. Tips and hints pass on hard-won knowledge in a simple form.

19 Aug 2007 | Zoo website visitor figures climb 37% in four months
Emap's Zoo magazine website has seen a big increase in unique users from 524,922 in March to 718,486 in July, according to official ABCe figures.

16 Aug 2007 | Moscow to host first world advertising forum
MOSCOW: Moscow will host the first world advertising forum from September 10 to September 15 that will bring together experts of the advertising industry from all over the world.

16 Aug 2007 | Commercial radio enjoys national listening gains
LONDON - Commercial radio took a 43.5% share of national listening in the second quarter, according to the latest Rajar radio audience figures, up from 42.1% last quarter.

15 Aug 2007 | O2 breaks campaign for first branded handset
LONDON - O2 is launching a multi-media campaign to support the brand's entry in to the mobile handset market with the launch of the O2 Cocoon phone.

11 Aug 2007 | Diet Coke Plus campaign ridicules health habits
NEW YORK - Diet Coke has unveiled a $13.7m (£6.7m) marketing campaign to back the launch of Diet Coke Plus ahead of the brand's launch in Europe.

8 Aug 2007 | Piczo and Penguin partner for creativity competition
Teenage social networking website Piczo has partnered with Penguin to promote the 'MyPenguin' campaign, which is aimed at boosting teen interest in literature.

7 Aug 2007 | Brand Republic
Coca-Cola has appointed VCCP to handle the October roll-out of Diet Coke Plus in the UK.

6 Aug 2007 | Green & Black's in gift range
Organic chocolate maker Green & Black's is launching a confectionery gift range this autumn.

6 Aug 2007 | JJB extends in-store TV with Green Room Retail Design
JJB Sports is introducing audio-visual product displays that will tie in with the JJB Sports TV channel.

4 Aug 2007 | Microsoft tests free Works software with embedded advertising
Software giant Microsoft pledged yesterday a test of its low-end Works suite, to arrive preloaded on some new PCs, with embedded advertising paying the bills, per a Reuters report.

2 Aug 2007 | Jameson appoints M&C Saatchi
Pernod Ricard has appointed M&C Saatchi to the £33.5 million global advertising account for its Irish whiskey brand Jameson.

1 Aug 2007 | Hi-fi website creates tribute to top musicians
Hi-fi company Bowers & Wilkins has expanded its website to include a new section dedicated to sound aficionados, including Peter Gabriel, Dave Stewart and Cassandra Wilson.

31 Jul 2007 | Latin Ad Boom Continues
Argentina sees the strongest advertising growth, but Mexico and Brazil also do well.

30 Jul 2007 | Seat goes direct in national sales push
Integrated agency Geronimo is launching a direct campaign for automotive client Seat, timed to drive interest in the lull ahead of new registrations in September.

28 Jul 2007 | Times Online jumps to second place among newspaper sites
Times Online added around 1m unique users during June, making it the second most popular newspaper website in the country behind Guardian Unlimited, according to the latest ABC Electronic figures.

27 Jul 2007 | Royal Mail to sponsor Green Awards direct category
Royal Mail is to sponsor the direct mail category of this year's Green Awards, as part of its endorsement of environmentally friendly methods of marketing.

26 Jul 2007 | Brand Republic
The Department for Transport's competition to choose the winner of a contest that challenged MTV viewers to make their own ad has attracted more than 170,000 online votes.

25 Jul 2007 | Zap2it Introduces New Proprietary Advertising Opportunity to TV Listings
Zap2it today introduced a new promotional vehicle designed to help cable and broadcast network advertisers build awareness and drive viewership for their programming. The proprietary "Show Sponsorship" enables an advertiser to differentiate a program listing within Zap2it's widely-used TV grids and deliver a high-impact tune-in message to prospective viewers tied directly to that listing.

24 Jul 2007 | ESPN tasks Ralph with site revamp
Classic, the satellite television sports channel, has hired digital advertising agency Ralph to overhaul its website.

23 Jul 2007 | 50 Cent sues online advertising firm for $1 million
50 Cent has sued Traffix Inc, an internet advertising firm, for a cool million for an online promotion which allegedly showed the world-famous rapper getting shot.

21 Jul 2007 | Pernod Opens $200 Million Global Media Review
Pernod Ricard has started a global media review of its $200 million account, according to executives familiar with the company. Aegis Group's Carat is the incumbent on the North American share of the account, valued at $66 million in measured media by TNS Media Intelligence.

20 Jul 2007 | Google's Hiring of Ad Folk Blamed for Missed Earnings Expectations
Says Addition of 1,548 New Staffers, Many in Marketing, Is Reason for Down Quarter

19 Jul 2007 | Google Print Ads Now Used by 225 Newspapers
Trial Program Turns Into Real Service to Place Offline Ads

18 Jul 2007 | Michelin Consolidates Buying and Planning With MediaCom
$112 Million Account Is for North America

17 Jul 2007 | IHOP Buys Applebee's for $2.1 Billion
Pancake Giant Looks to Right Floundering Brand Through Franchising

16 Jul 2007 | Harry Potter, the $15 Billion Man
Books, Movies, Even a Theme Park: The Boy Wizard's Greatest Trick Is Generating Sales

14 Jul 2007 | Applebee's Hands Creative Account to McCann
NEW YORK (AdAge.com) -- Applebee's has awarded Interpublic Group of Cos.' McCann Erickson creative duties after a review of its $175 million advertising account, according to people familiar with the account.

12 Jul 2007 | Fox Business Network Finally Has Launch Date
Cable Operators Onboard for Oct. 15 Debut

11 Jul 2007 | Monopoly comes to life in new Lottery ad campaign
A Scottie dog moves from Old Kent Road to Mayfair in a TV ad that breaks on Sunday to promote Monopoly Deluxe, Camelot's latest National Lottery scratchcard game.

10 Jul 2007 | AT&T Makes BBDO Its Lead Agency
GSD&M Retains Ad Duties, but Now Reports to Omnicom Sibling

9 Jul 2007 | Game advertising to grow 33pc year on year
Advertising in video games is set to grow at a compound annual growth rate (CAGR) of 33pc over the next five years, according to a report from Parks Associates.

9 Jul 2007 | Rethink Your Web Strategy or Fail
Not an Afterthought: Many Marketers Still Forget What It Takes to Excel in the Online Space

8 Jul 2007 | C4 to challenge BBC as it wins national digital radio multiplex
The hotly anticipated second digital multiplex has been awarded by Ofcom to a consortium led by Channel 4, which will lead to the launch of 10 national digital radio stations, including Channel 4 Radio.

6 Jul 2007 | M&C Saatchi prospects questioned after Walker's exit
The future prospects of M&C Saatchi, following the departure of Christine Walker, have been questioned in a report.

5 Jul 2007 | Carlsberg debuts wine range with SiebertHead identity
Design agency SiebertHead has created the branding identity for Invenio, Carlsberg's first foray into the wine market.

4 Jul 2007 | Celebrities back Friends of the Earth climate change campaign
Friends of the Earth has gained support from celebrities including Jude Law and Johnny Borrell for its online campaign, which calls for a tough new climate change law and is supported by an ad directed by Kevin MacDonald.

1 Jul 2007 | Majority of UK public want new 2012 Olympic logo
LONDON - Following the unprecedented public and media backlash against the London 2012 logo, some 80% of people think that it is a waste of money and 56% think the logo makes Britain look foolish, according to a new survey.

30 Jun 2007 | Rainey Kelly promotes Exon to CEO after Murphy departure
Richard Exon has been promoted to the role of chief executive of Rainey Kelly Campbell Roalfe/Y&R following the decision by James Murphy to quit the agency for a start-up.

29 Jun 2007 | Free online films. New films.
Watch free online the newest movies www.watchnewfilms.com

29 Jun 2007 | Brand Beckham may struggle to conquer the US
Brand Beckham has a long way to go to conquer the US, with more than half of Americans not knowing who David Beckham is yet, according to research.

28 Jun 2007 | JWT hires BBH's Ramsay
JWT has poached Russell Ramsey, the Bartle Bogle Hegarty deputy executive creative director, to fill the vacant executive creative director role at its London office.

27 Jun 2007 | Starburst Choozers 'pinch' by TBWA\London
Starburst is rolling out a nationwide TV campaign to highlight the oozy centre of its new Choozers sweets.

26 Jun 2007 | Pizza Hut backs free cinema promotion with ad drive
Pizza Hut is to back a free cinema tickets offer with a nationwide TV campaign from Sunday, which will run throughout the school summer holidays.

25 Jun 2007 | Play.com and Red Stripe join forces to engage drinkers
Online retailer Play.com and Red Stripe have teamed up to create an on-pack promotion that ties in with the music festival season.

23 Jun 2007 | Absolut launches range aimed at travel market
Swedish vodka brand Absolut Vodka has created a new range called Absolut 100, with packaging and branding by Pearlfisher.

22 Jun 2007 | Living TV ad deemed too sexy by London Underground
An ad depicting 12 scantily clad women sprawled on the floor has been banned by tube bosses because they claim it contains 'overtly sexual imagery'.

19 Jun 2007 | Barclays under pressure to drop eagle logo
Barclays' 317-year-old eagle logo is facing the axe amid fears from ABN Amro, its Dutch merger partner, that the design is too similar to Nazi imagery.

18 Jun 2007 | Pulse Group expands with launch of US office
LONDON - Asian market research firm Pulse Group has expanded into the US market with the opening of its first office.

16 Jun 2007 | Agency.com recruits Big Chill DJs for networking party
LONDON - Agency.com is partnering the UK digital networking group Chinwag, to put on a party for the digital industry, featuring a line-up of Big Chill DJs.

14 Jun 2007 | Leo Burnett appoints Jasinski marketing director
LONDON - Leo Burnett London has appointed Nina Jasinski, previously a partner at Partners Andrews Aldridge, as its new marketing director.

12 Jun 2007 | ESPN buys world's biggest cricket site Cricinfo
LONDON - ESPN, the US sports channel owned by Disney, has acquired the cricket website Cricinfo from The Wisden Group.

11 Jun 2007 | 2012 appointed Wolff Olins without seeing design ideas
LONDON - Wolff Olins, the design agency which last week unveiled the much-derided Olympic logo, was appointed without London 2012 having seen any design ideas from the agency.

8 Jun 2007 | Shreddies 'only Shreddies are knitted by Nanas' by McCann Erickson
For over 50 years, Shreddies have played a key role in family breakfasts but until now it has not been widely known that Shreddies are in fact knitted by Nanas.

7 Jun 2007 | McCanns loses bulk of £12m UK Heinz business
LONDON - McCann Erickson has lost its grip on its Heinz business in the UK due to a client conflict caused by an 'international realignment of other McCann Worldgroup client's business'.

5 Jun 2007 | Pepsi launches international ad campaign with Black Eyed Peas
LONDON - Pepsi is launching an international advertising campaign, starring the Black Eyed Peas performing a song written especially for the campaign.

2 Jun 2007 | We've just finished a brand new web site for beauty center Escape
Beauty center Escape is the most modern and popular place of it's kind in Varna

1 Jun 2007 | Microsoft Surface: Behind-the-Scenes First Look (with Video)
The software giant announced today at the D5 conference that it’s built a new touchscreen computer—a coffee table that will change the world. Go inside its top-secret development with PopularMechanics.com, then forget the keyboard and mouse: The next generation of computer interfaces will be hands-on.

31 May 2007 | Barclays calls Premier League review
LONDON -- Barclays has asked Saatchi & Saatchi to pitch for a global brief to promote its sponsorship of the Premier League, an account that Bartle Bogle Hegarty holds in the UK.

30 May 2007 | EBay awards £10m ad account to Albion
LONDON - Online auction house eBay has appointed creative agency Albion to handle its £10m advertising account after a competitive pitch.

29 May 2007 | For better or for worse -- Optimists and pessimists are influenced by different ad messages
When it comes to financial matters, people tend to fall into two categories: prevention-focused (risk-averse) or promotion-focused (gain-oriented). A study in the June issue of the Journal of Consumer Research tests comparative ads that are positively framed ("Brand X is better than Brand Y") and negatively framed ("Brand Y is worse than Brand X"), and analyzes how their effects might differ depending on your initial mindset.

28 May 2007 | TNT cleared to challenge Royal Mail's VAT exemption
LONDON - Royal Mail's VAT exemption could be challenged by rival TNT Post after a development in the High Court this month.

23 May 2007 | Lindsay to take on international responsibilities at TBWA
TBWA Worldwide has confirmed the appointment of Tim Lindsay as chief executive of TBWA Group UK in an enlarged role that will include 'significant' international responsibilities.

22 May 2007 | Mother scoops Powerade pan-Euro account
LONDON - Powerade, the Coca-Cola-owned energy drink, has appointed Mother to its pan-European creative account following a competitive pitch.

21 May 2007 | Licensing By Design adds greeting card client to agency roster
LONDON - Artist licensing agency Licensing by Design has signed up greeting card creator The Jasmine Factory as a client, and will represent it in an effort to widen its appeal.

16 May 2007 | Orbit celebrates 30 years in UK market with 30% rise in sales
LONDON - Wrigley's Orbit brand is celebrating 30 years in the UK and in addition, according to AC Nielson figures, a 30% uplift in sales.

14 May 2007 | Adidas pull sponsorship of Gumball 3000
LONDON - Adidas has confirmed that it has withdrawn its support and sponsorship from the pan-European Gumball 3000 rally following the deaths of a local Macedonian couple who were victims of a crash with a rally car taking part in the race.

8 May 2007 | Honda takes Advertiser of the Year at Cannes
LONDON - Honda has won the prestigious Advertiser of the Year award, which will be presented at the 54th Cannes Lions Awards Ceremony on June 23.

4 May 2007 | German PR network launches corporate social responsibility agency
BERLIN - The PR arm of Scholz & Friends has set up an agency dedicated to teaching companies how to be socially responsible.

3 May 2007 | Absolut Vodka 'in a perfect world' by TBWA\Chiat\Day New York
Created by TBWA/Chiat/Day/New York, the campaign will break in the US during the week of May 15 with a broadcast spot and print executions in June weeklies.

29 Apr 2007 | The Financial Times seeks to shrug off old-fashioned image with redesign
The Financial Times has undergone a redesign, with a new masthead and more colour, to become a more modern and accessible newspaper, backed by a multimillion-pound advertising campaign.

27 Apr 2007 | Corona seeks agency for pan-Euro task
Grupo Modelo, the Mexican brewer, is looking for an agency to work on a pan-European brief for its flagship beer brand, Corona Extra.

24 Apr 2007 | BDH\TBWA wins £5m creative account for Department for Work and Pensions
LONDON - The Department for Work and Pensions has handed a creative brief to BDH\TBWA to construct a campaign that will promote the department's strategy to find more jobs for disabled people.

23 Apr 2007 | Toyota to sponsor mascot promotion for Uefa Cup Final
LONDON - Toyota UK is running a competition linked with next month's Uefa Cup Final in Glasgow to support its new Auris model.

20 Apr 2007 | Advertisers are tuning into the benefits of DRTV
DRTV may have enjoyed a bad image over the past 20 years, but now it is a medium able to achieve more for a brand than the average traditional above-the line advertising campaign, writes John Eversley, director at Watson Phillips Norman.

20 Apr 2007 | Google's first-quarter profits rise 69% to $1bn
SAN FRANCISCO - Google has reported net profits of $1bn (£500m) in the first quarter of 2007, a 69% increase from the same quarter in 2006.

20 Apr 2007 | Ford Sinks More Than Million into New Ad Campaign
Over $100 million is being spent on :30 commercials and print ads in an effort to keep the number one selling full-size pickup for the past 26 years on top.

19 Apr 2007 | 10 Ways to Get Customers to Buy Now
You sent out the best direct mail piece you've ever seen. Your catalog belongs in the Smithsonian. Your brochure is so great you framed it and put it next to the pictures of your kids.

17 Apr 2007 | Before You Buy a Television Commercial Package
Ready to get a commercial produced for your company? Who will shoot the video? Write the copy? How will you get it on the air? How much will it cost? Should you go with a production company, ad agency or a tv station's production house? Don't get lost in the flurry of questions. Find out what you need to know before you buy a television commercial package.

13 Apr 2007 | Ten Ways to Blow Your Advertising Campaign
Be smart with your ad dollars and your ad campaign. Your company's success depends on it.

11 Apr 2007 | Laser TV To Take On Plazma and LCD
Laser TV will be here within a year to best plasma and LCD picture quality

9 Apr 2007 | The 22 Irrefutable Laws of Advertising and When to Violate Them - Book Review
A breakthrough guide to the universal principles underlying great advertising

3 Apr 2007 | Ringtone Row
When a Shiite prayer ringtone sounded out on a mobile telephone in Iraq’s parliament last year, a sectarian brawl ensued.

2 Apr 2007 | Google seeks world of instant translations
In Google's vision of the future, people will be able to translate documents instantly into the world's main languages, with machine logic, not expert linguists, leading the way.

29 Mar 2007 | 1984 copyright owner rattles legal saber over Hillary YouTube mashup
War is peace, freedom is slavery, copyrighted work is beyond parody

21 Mar 2007 | Google Tests an Ad Idea: Pay Only for Results
Google is experimenting with a new proposition for advertisers: if you don’t get results, you don’t pay.

20 Mar 2007 | PS3 game systems to take role in fighting Alzheimer's
A software update will allow them to be used in a distributed computing project

19 Mar 2007 | 'Murder,' she Googled
Defendant in husband's death did online search of 'how to commit murder'

16 Mar 2007 | Cracking Google's 'secret sauce' algorithm
A clue: 'pretend we're not here'; a reward: tens of millions of dollars

5 Mar 2007 | Patent fights are a legacy of MP3's tangled origins
Microsoft says it was doing the right thing: paying a German rights holder $16 million to license the MP3 audio format, the foundation of the digital music boom.

1 Mar 2007 | Man Arrested For Defrauding Cisco Systems Of Millions In Hardware
The man allegedly used false identities and private mailboxes in at least 39 states to commit at least 700 instances of fraud against Cisco.

21 Feb 2007 | The best TV commercials
Click on the link "The best TV commercials"

20 Feb 2007 | Email Marketing Success or Failure?
When you think of email marketing, what comes to mind?
Spam or Customer Loyalty?

18 Feb 2007 | Advertising winners - TOP3 Super Bowl 2006
Advertising spots - winners 2006 - 1-st, 2-nd & 3-rd place:

16 Feb 2007 | What is the best way to explain marketing?
A Professor was explaining marketing concepts to the Students :

15 Feb 2007 | Kaspersky ships antivirus tool for cell phones
Product designed to shield mobile phones against malicious software

14 Feb 2007 | MySpace adopts system to block pirated video
Fingerprinting technology separates fans from their clips

13 Feb 2007 | Laptops for $150
Two thousand five hundred of the world's cheapest laptops—retailing for a trifling $150—will be shipped to educational authorities in countries ranging from Pakistan to Brazil this month.

12 Feb 2007 | What happens to e-mails when you die?
Re: So I Died

9 Feb 2007 | TOP STORY
Check out the oldest Google version and the Sergey Brin's personal page - the man who changed the world.

8 Feb 2007 | BlackBerry Maker Wins UK Patent Battle
LONDON (Reuters)—BlackBerry maker Research In Motion (RIM) won a second victory in a key UK patent lawsuit on Wednesday that had threatened the future of BlackBerry's e-mail service in Britain.

7 Feb 2007 | Facts you never new about Yahoo, Google, Ask Jeeves, and AllTheWeb
Yahoo 301,800 reach per million Internet users
Google 170,650 reach per million Internet users
Ask Jeeves 6,905 reach per million Internet users
AllTheWeb 1,070 reach per million Internet users
Dogpile 1,485 reach per million Internet users
DMOZ 1,880 reach per million Internet users

6 Feb 2007 | The YouTube Effect
How a technology for teenagers became a force for political and economic change.

5 Feb 2007 | AKQA Sells Majority Stake to Private-Equity Firm
Asking Price Said to Be $250 Million

2 Feb 2007 | Yahoo To Launch 100 Branded Entertainment Sites
The portal plans to gather a brand-loyal audience in a single site this year where consumers can entertain themselves and advertisers can thrive.

2 Feb 2007 | WPP loses out to private equity firm in rac...
US private equity firm General Atlantic is to buy a majority stake in digital marketing agency AKQA for an estimated $250m, fighting off other interested parties which included WPP Group.

2 Feb 2007 | Coca-Cola is launching a global football portal ...
Coca-Cola is launching a global football portal dedicated to cementing its links with the game.

31 Jan 2007 | News Corp to become a strategic investor in...
LONDON - News Corp is to become a strategic investor in online video agency Roo Group, the company that currently handles video distribution for the publisher's The Times and The Australian online versions.

31 Jan 2007 | Copyright Protection A Boom Business
Cracking down on piracy contributed to 6.6% of the U.S. gross domestic product in 2006, according to an industry lobbying group.

29 Jan 2007 | Adobe Turns PDF Over to Standards Body
The submission comes as the specification must now compete with Microsoft's XPS format.

28 Jan 2007 | Welcome to Google Planet
Rumours are circulating that Google is developing an online virtual world, like much-hyped Second Life, using its satellite image programme Google Earth.

27 Jan 2007 | 10 Important Web Design Tips: SEO Friendly Website
1,2,3,4,5,6,7,8,9,10

26 Jan 2007 | Reviewing Windows Vista
WINDOWS VISTA: WHY NOBODY CARES

26 Jan 2007 | Sony to launch PS3 in Europe, Australia in March
Following the heels of PS3 fans in Japan and the United States who have had access to the console since mid-November 2006, the fans in other parts of the world will enjoy the bundle of Blu-ray fun soon as Sony Corp. said Thursday it will launch PS3 game console on March 23 in Europe and Australia.

25 Jan 2007 | Microsoft already gearing up for Vista service pack
On the verge of the release of Windows Vista, Microsoft Corp. is already accepting orders for features to go in the operating system's first service pack.

24 Jan 2007 | MySpace.com Sues Alleged Spammer
MySpace.com has filed a federal lawsuit against a man who allegedly sent millions of spam "bulletins" advertising Web sites where users of the popular online social network could buy ring tones, polo shirts, and other products and services.

23 Jan 2007 | Bulgaria Fears Trial in Libya May Go on Forever
An Arab expert in Bulgaria voiced fears that the trial against the five Bulgarian nurses in Libya will never be resolved.

22 Jan 2007 | NSA Helped Microsoft Set Security for Vista
Microsoft Corp. and the National Security Agency confirmed last week that the intelligence agency helped the company configure Windows Vista so it meets the Pentagon’s security requirements.

22 Jan 2007 | Domains Names and Web Design
Needless to say for many aspects of working online you will need your own website. Depending on what you want to do it is not always possible to function without one.

22 Jan 2007 | How brain protein turns toxic in Alzheimer's disease
The long-suspected link between Alzheimer's disease and abnormalities in the way amyloid protein is processed in the brain has been confirmed at last.

19 Jan 2007 | Unemployment Level in Bulgaria Drops
Unemployment in Bulgaria dropped to 9.12% in December 2006...

19 Jan 2007 | Bulgarian, Romanian and Irish Join the EU Family
"United in diversity" is the motto of the European Union...