As the internet bandwagon rolls on there are signs of marketing companies switching from traditional TV advertising in the UK to online paid searches, such as Google Adwords.

Analysts forecast that online advertising will increase by 26.4% this year, to £3.56 billion, while TV advertising will fall by around 2.5% to £3.39 billion. While the main beneficiary will be Google, there are hopes that the increased investment into the sector will see more competition appear, loosening the current stranglehold of Google.

Even though online advertising has been growing for some time there is a feeling that the new wave of online video ads may have initiated the expected shift in focus for 2008. Online videos are affectively the same as TV adverts except the potential audience is much greater. Many observers now feel that Google's move to acquire YouTube may have been the ultimate in forward thinking, offering a perfect base for video adverts and advertising channels.

The increased online marketing spend expect this year should feed through to a substantial jump in online sales and move the internet onto a whole new level. Much of the concern about buying online has been down to trust, but as more and more of the big marketing firms concentrate their efforts online, the trust factor should grow.

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Max Effect - Complete Advertising and Branding Solutions

Source: Max Effect